For the first time ever, SmarTech
mental sustainability within society.
economy, waste management, reduc-
Shopper which targets the consumer
DEWA plans to run Green Week as an
tion in consumption of electricity and
sector, will be held under the theme
annual event serving as an umbrella
water and many other topics targeted
'Better Life' alongside WETEX 2014,
under which a series of community
at all segments of the community.
where exhibitors will showcase vari-
events will be held promoting best
The Sales and Logistics subcommit-
ous eco-friendly household appli-
green practices in Dubai. DEWA will
tee, part of WETEX's Higher
ances and solutions. SmarTech
organise a series of social activities
Organising Committee has visited
Shopper will be open to consumers,
and events during Green Week to
several countries like Turkey, Italy,
and will offer special discounts on
further promote the importance of
France, UK, USA, Russia, Poland and
household appliances and products.
spreading a sustainability-focused
South Africa. It received many
Also, first Green Week will take place
culture, as well as discussions on
requests from organisations and
from 13--19 April for the first time ever
sustainability topics that focus on the
companies who are keen to partici-
in Dubai. It aims to spread information
many challenges facing green energy,
pate in the exhibition to boost their
and encourage a culture of environ-
green footprint, green buildings, green
businesses in the MENA region.
39
Issue 72 March 2014
2014
72

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