innovation and creativity are two
At the end of his speech, Dr.
fulness, Sense of Adventure),
sides of the same coin. "Man
Eng. Abd Al-Latif Al-Az'azi
leading to the passion, are the
has been known for his passion
touched upon the character-
means for the human path of
for discovering every new, to
istics of creativity represented
creativity in other than their
keep up with the requirements
in knowledge, education, in-
field. The practical application
of the age he lives in." Mash-
telligence, adventure, curios-
of "Thinking Outside the Box"
room added.
ity, exploration, unleashing of
theory requires keeping up with
Leadership Requires Innova-
imagination, questioning and
reality." Eng. Abdul Latif Al-
Az'azi clarified replying to the
tion
searching for answers of specif-
participants' difference ques-
Dr. Eng. Abd Al-Latif Al-Az'azi
ic ideas. Questioning is one of
tions. Replying to a question,
delivered a speech on the con-
the most crucial keys to crea-
Al-Az'azi ruled out the direct
cept of creativity in the past and
tivity (Those who use the ques-
role of the surrounding envi-
its limitation to certain catego-
tioning have the mindset of sci-
ronment in developing creative
ries such as companies. "This
entists). He further stressed the
capabilities, explaining that the
concept has changed today,
need to realize all the details up
creative person is the one who
according to different variables
to the quality of innovation.
creates a creative environment.
and the development of tech-
"The repercussions of recent
nology." Al-Az'azi stated. "The
events have brought about a
simple meaning of creativity is
new reality in community, repre-
· Dr. Eng. Abdul Latif
to produce something different
Al- Az'azi's Profile
sented in unleashing the crea-
and novel, whereas innovation
· PhD of Economics
tive potentials of different mem-
· Former member of the So-
is the application of a creative
bers of the family in dealing with
ciety of Engineers' Board
idea to become a product or
distance education techniques,
of Directors
approach of management." Al-
breaking the barriers of dread,
· Lecturer in entrepreneur-
Az'azi noted.
fear and the challenges of deal-
ship, management and
Creativity Elements
ing and communicating through
leadership skills
Al-Az'azi defined the compo-
video-call communication, and
· (20-year experience in
nents of creativity in four ele-
remote working, implementing
training and consultancy).
ments: The creative person,
the directions of the Wise Lead-
· Specialist in contract and
creative process, its stages,
ership and to foster the culture
procurement engineering
and the production. He further
of innovation, that became a
(25-year experience)
referred to the challenges rep-
cornerstone to support the path
· Advisor on quality of per-
resented in lack of self-confi-
of sustainable development and
sonal of life and family af-
dence, excessive enthusiasm,
foreseeing the future." Eng. Mo-
fairs.
and urgency of results. "Cre-
hammed Mashroom pointed out
· Author of 27 books, 20
ative person's adherence to a
scientific papers and 11
in his contribution.
deadline leads to achievement
field studies.
"Development of the means of
and accelerates the innovation
· Media-person,
thinker,
creativity (Thinking, Foresight,
process." Al-Az'azi expressed.
poet and writer
Comprehensiveness,
Care-
Follow-up
23

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