Participants stressed at the top of social media, which was launched in Dubai yesterday under the auspices of His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President and Prime Minister and Ruler of Dubai, that the unique environment which is characterized by Dubai and intellectual creativity is unprecedented.  Following the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, the emirate which painted a highway towards global leadership, pointing out that the organization of the summit and social media is beginning to move towards a new Arab future. They pointed out that social media has become a platform for free marketing ideas and programs, and contributed to the dissemination of health awareness unprecedented manner, especially that the means of communication entered the homes of a wider doors and became the most widely used of other media.

Positive impact
Mahmoud al-Marzouki, Director of Government Communication at the Federal Authority for Government Human Resources Administration, said that social media has become a platform for marketing in all its forms, pointing out that the body has a number of projects, programs and events that fired through the means of social communication, including, but not limited to, studies issued by the Authority and legal advice, as well as the International Conference for Government Human Resources to be held next month. He added that the use of social media has had a payoff and echo when dealing with the body, and gave an opportunity to develop the mechanism of action, so that became a marketing through such means perfect opportunity. He pointed out that the Commission relies heavily in marketing its services and programs, projects and initiatives in the field of development and human capital development in the federal government, from the conviction that a large segment of the public are taken from the first channel to learn about the services and programs of the body means.

Health Awareness
Ghanem Lootah said Director of Marketing and Corporate Communications at Dubai Health Authority, said that social media has become an effective tool for marketing and awareness and health education, and promote disease prevention strategy and to avoid negative repercussions. He pointed out that the Commission was keen to exploit these various means, Facebook,  Twitter and Instagram, to introduce the achievements and developments of services and body and guide the community members to follow healthy lifestyles and dissemination of knowledge of how to prevent diseases, and they use the Arabic and English languages , pointing out that the smart clinic now has more than 72 thousand followers, and focuses on various diseases suffered by members of the community.

Said Lootah: The clinic has provided over the past period many tips and instructions  about topics related to eye disease, heart, diabetes, obstetrics and gynecology, orthopedics, ear, nose and throat, cosmetic, burns, asthma and allergies, thalassemia, and reproductive problems, fertility, mental illness, tract urinary, medical examinations before marriage, oral and dental health, nutrition, diseases and vaccines, tests medical fitness, bio-resonance therapy, and the effects of smoking and nursing services, pharmacy, vaccinations of children and donate blood, awareness campaign polio and other topics.

Premium Services
Mr. Maged Farouck Hanna, General Manger of Society of Engineers UAE said, that the development of Dubai in economic, physical and technological sectors are all result of the directives of His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President and Prime Minister and Ruler of Dubai, "In the race of excellence, ther is no finish line."  Through the guidance of His Higness in facilitating procedures create an attractive investment environment with the use of the best technical solution through social networking programs, which is the most important and the fastest way to communicate with eht world.  Social networking programs offer the best marketing proposals; express an opinion in services and immediate service delivery.  It is a positive incentive for investors especially for the small and medium entrepreneurs.  This reality will reflect in economic advancement and will give the consumer many options and comparison among themselves within 24 hours, saves time and reduce carbon emission which will contribute to the happiness and satisfaction of the people through premium services.

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